Media buyers say Yahoo’s DSP is one to watch
After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a trade-down, with exits to private equity often interpreted as a last shot at relevance.
Since that 2021 deal, it has unde...
Walmart Teams With Google to Promote ‘Agent-Led Commerce’
Walmart has launched an agentic commerce partnership with Google.
The collaboration, announced Sunday (Jan. 11), is built around Google’s new Universal Commerce Protocol and pairs Google�...