Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026

This story was first published by Digiday sibling Modern Retail.

New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business.

Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025. In turn, 97% of retailers plan to maintain or increase their AI investments next year, according to a survey from Ameprity. Meanwhile, a Deloitte survey shows that the vast majority of retailers are now using AI — or will be using it within the next 12 months — for everything from cybersecurity to pricing and promotion optimization to supply chain visibility. 

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