Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

In some ways, the total of wins, losses and successful retentions of accounts by the major agency holding companies in 2025 went about as one would expect. Publicis came out on top and WPP came out on the bottom. But the provisional tally for 2025 held a few surprises as well.

In almost unprecedented fashion, Publicis blew away its rival holding companies by a gigantic margin, landing $9.5 billion in wins and only $1.6 billion in losses. And, well, WPP ended the year very much in the negative, having lost more than $2 billion relative to what it won or retained, according to Comvergence’s provisional tally for the year. (The numbers reflect only media wins, not creative.)

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