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Magnite Rolls Out Pause Ads as Streaming Media Owners Embrace Next-Gen Ad Formats
Move builds on momentum of Magnite's Home Screen and Tiles ad formats to meet growing demand for performance-driven ad experiences...

Sneak Preview: Cloud vs. On-Prem vs. Hybrid Workflows: What?s Next? at Streaming Media 2025
On Tuesday, October 7, Eyevinn's Magnus Svensson,will moderate the?Streaming Media 2025 panel "Cloud vs. On-Prem vs. Hybrid Workflows: What's Next?" featuring AWS's Matt Herson, Wowza's Barry Owen, TA...

ESPN?s Balancing Act: Inside the New All-in-One DTC App
With ESPN Unlimited, the new DTC app rolled out August 21, the sports giant is trying to do three things at once: preserve the cable bundle's profit machine, stand up a direct-to-consumer DTC) busines...

UK and US Media Voice Political Interference and Self-Censorship Concerns
The assault on press freedom on both sides of the Atlantic was a major debate topic at the Edinburgh TV Festival, the premier annual event for the UK TV industry. with key figures like "Have I Got New...

Sneak Preview: AI-Powered Subbing, Dubbing, and Localization at Streaming Media 2025
On October 7 at?Streaming Media 2025, Google, Lionsgate, and Adapt will join a panel on "AI-Powered Subbing, Dubbing, and Localization." Content owners and media tech experts will discuss the challeng...

Q&A: Leveraging Resonance AI in AdTech With Digital Culture Group?s Crystal Foote
In this Q&A with Crystal Foote, founder and head of partnerships at Digital Culture Group, Foote discusses Audience Resonance Index (ARI), "the first AI-platform engineered to predict not just who wil...

What Consumers Want From Streaming in 2025: A Q&A With Hub Entertainment Research?s Jason Platt Zolov
For "2025 Monetization of Video," Hub surveyed 1,600 U.S. TV viewers who have broadband access at home and are ages 16-74. The report aimed to discover "[w]hich distribution models ? consumers find mo...

When Live Sports Aren?t Live
Low latency is not a nice-to-have. It's the difference between being in the moment and watching it on delay. In sports, the moment is the product....

The Multiview Imperative: How Technical Architecture Determines Streaming Success
The largely unsung hero in YouTube's growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you're broadcasti...

Roku Launches New Howdy Ad-Free SVOD Service and Shares Its Home Screen Strategies?
This week Roku launched a $2.99-per-month, ad-free SVOD service called Howdy, which bucks the prevailing ad-supported content trend for low-cost/no-cost streaming and offers what Roku says is nearly 1...