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NAB 2025: Performance Storytelling in the CTV Era
On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset...

New YouGov data: How Often Do Americans Really Watch Netflix, Hulu, Prime, and Disney+?
A new YouGov Profiles analysis examines the viewing frequency of Netflix, Hulu, Disney+, and Prime Video subscribers and reveals striking differences by platform and age group....

Wowza CEO Krish Kumar Talks Product Strategy, Enhanced Analytics, and AI for Encoding and Metadata
In November 2024, Wowza appointed Krish Kumar CEO. Understanding where Kumar plans to take Wowza is critical to all those whose businesses touch streaming video. To learn more about Krish and Wowza's ...

Via LA HEVC Patent Pool Licensors Sue Microsoft Over HEVC Use in Germany
Three licensors of the Via LA HEVC Patent Pool (M&K Holdings, Gensquare, and Tagivan II) have filed a patent infringement suit against Microsoft in the Landgericht Duesseldorf court in Germany, allegi...

Patent Attorney Gottfried Sch?ll Talks Via LA HEVC Patent Pool vs. Microsoft Infringement Suit
Three licensors of the Via LA HEVC Patent Pool (M&K Holdings, Gensquare, and Tagivan II) have filed a patent infringement suit against Microsoft in the Landgericht Duesseldorf court in Germany, allegi...

Q&A With Aarki CEO Aman Sareen: Programmatic?s iGaming Problem - App Hopping, ROAS, and Retention
Programmatic advertising is one of the most powerful tools in iGaming?but also one of the most challenging. Rising acquisition costs, limited tracking post-IDFA, and intense creative fatigue are just ...

Relo Metrics Gets up to Speed with F1 Sponsorship
F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion. D...

Maximizing Content Value with Subtitles and Dubbing
AI-driven dubbing has recently gained attention as major platforms like Amazon Prime Video and YouTube roll out new tools designed to expand their content's global reach. Amazon is testing AI-assisted...

Streaming Viewers Are Willing to Accept Ads, But Not If They're Paying for it, Tubi Finds
As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming servi...

Number of Sports Channels Grows by 105% Since Middle of Last Year Per New Gracenote FAST Report
A new report on the state of FAST by Gracenote has found that the number of sports channels has grown by more than 105% since the middle of last year. Sports programming and the broad distribution str...