How to manage a paid media budget: Allocation, risk and scaling
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conver...
7 tips for delivering high-impact technical SEO audits
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites.
Ineffective audits waste time and resources, leave critical issues un...
How to build and retain brand trust in the age of AI
As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees?
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15 Best Digital Marketing Side Hustles
Are you looking for the best digital marketing side hustles?
Digital marketing side hustles are a great way to earn extra money online. With so many options like social media management, SEO, and a...
Google Cloud CEO: 60% of AI Startups Use Our Tech
Google Cloud’s CEO says his company has several paths to monetizing artificial intelligence (AI).
“We have seen 10-times growth year over year of people using our clusters,” Thomas Kurian said T...
6 ways hackers sidestep your two-factor authentication
Protecting an account with just a username and password is not very smart. Both can be stolen, guessed, or cracked too easily. This is why two-factor authentication (2FA) is recommended for all import...