‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system

Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing.

Speaking earlier today at Exchangewire’s ATS conference in London, Jeff Green dismissed any notion of competing with those companies, stressing that they’ll remain partners, not rivals.

“They’re wrong,” Green said when asked on-stage about rumors  — first reported by the smart TV newsletter Lowpass — that The Trade Desk wants to compete with Roku. “You can see that in our partnership with Roku.”

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