Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Google Shopping Ads get conversion annotations
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads.
What’s new....
How to leverage social search for effective on-site optimization
Experimentation is an underutilized tool in content strategy for SEO.
Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an...
How to navigate negative Glassdoor and Indeed company reviews
Receiving negative reviews from former employees is never fun.
Getting this sort of detrimental feedback online can feel like a sucker punch.
But get this:
Poor online feedback is not th...
Google Search results without SGE jump to 65%, up from 25%
Google’s Search Generative Experience (SGE) is now showing less often, a new analysis has found.
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a s...
Google CEO on future of links, AI making Search quality worse
As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know fro...
Optimization beyond data: Design thinking for SEO
One of the things I love about SEO is its inherent duality.
We get to leverage both sides of our brains:
The right brain when it comes to on-page, content and even link building campaigns.
...
TikTok highlights its value to brands and search experience
TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines.
New insights. TikTok releas...