November, 2025

November, 2025

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned s...

Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz�...

Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
As AI reshapes the workplace, managers face an epic task: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general manage...

As would-be buyers and critics circle, WPP’s siege mentality deepens
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one ...

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much c...

An anatomy of the trust fault line running through Amazon’s ad ambitions
Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that no...

Revolut Announces Global Payments Partnership with Travel Platform Booking.com
Revolut, the global fintech currently claiming more than 65 million global customers and various business customers, has announced a global payments partnership with one of the world’s online travel...

Tether Supports Royal Thai Police, US Secret Service in Seizing $12M from Scam Network
Tether, which claims to be one of the largest companies in the digital assets industry, recently announced that it supported the Royal Thai Police and the United States Secret Service in a “coordina...

Building Funnels with WordPress: Converting Visitors into Customers
In the fast-moving world of digital marketing, building good sales funnels is basically your secret superpower for turning random website visitors into real customers. And guess what? WordPress—yeah...

Cloudflare Outage Exposes Web3’s Centralization Problem
The latest Cloudflare outage caused widespread disruption across crypto applications, demonstrating the sector’s heavy reliance on centralized internet infrastructure. As Cloudflare’s worst servic...

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B&T Television

November