October, 2024

October, 2024

How Disney is nearing its goal to automate 75% of ad sales by 2027
Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in t...

Marketing Briefing: Inside the anatomy of a successful brand comeback
Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did...

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic in...

Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores. Dept...

What happens in the Google ad tech antitrust trial now that testimony is done?
After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late...

XRP Price’s 6-Month Struggle May Finally End in Q4 2024
XRP’s price has been battling to break above the 78.6% Fibonacci Retracement line since early March, facing significant resistance. Despite repeated attempts, the altcoin has failed to maintain a br...

Incept Unveils Groundbreaking ERC- 4D Token, Pioneering a New Era of Dimensional Tokens and On-Chain Liquidity
Incept has officially announced the launch of $INCEPT, an unprecedented digital asset built on the experimental ERC-4D standard. This breakthrough token redefines how assets are stored, traded, and us...

Powell Announces Future Rate Cuts at Slower Pace, Crypto Market to Benefit
In a Nashville speech, Federal Reserve Chair Jerome Powell described a path for interest rate cuts over the next few months. Further cuts are likely, but they will be smaller than the most recent ones...

How to choose the right vacuum cleaner — 7 things to consider
Discover how to select the perfect vacuum cleaner for your home, considering floor types, features, and cleaning needs for optimal performance....

Apple reportedly exits OpenAI investment talks amid $6.5 billion funding round — what you need to know
At the 11th hour, Apple pulled out of a rare investment to support funding of OpenAI, ChatGPT's parent company....

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B&T Television

October