What happens in the Google ad tech antitrust trial now that testimony is done?

After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late November. There’s also another wild card still in play: How everything will be seen through the legal lens of the court.

Taking place in U.S. District Court for the Eastern District of Virginia, the trial presided by U.S. Judge Leonie Brinkema took just half as long as expected. However, it was still packed with plenty of high-profile testimony and moments of courtroom drama. Some industry insiders also felt a sense of vindication as evidence from the past decade came to light. One witness, Stephanie Layser, also wrote on LinkedIn that testifying even felt “cathartic.”

While there are likely lots of lessons to be learned from ad-tech’s month under the microscope, some hope the trial will help others feel more comfortable with sharing concerns without fear of reprisal and overall foster a more transparent ecosystem.

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