Media Briefing: Podcasters test different types of paywalls for subscriptions

This week’s Media Briefing looks at a hot topic at this year’s annual podcast business summit On Air Fest: podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue.

• Podcasters discuss testing different subscription offerings at the On Air Fest podcast business summit.
• Hearst CEO’s predictions for a challenging 2025, The New York Times approves usage of some internal AI tools, and more.

Podcasters are testing a variety of audio subscription offerings to grow recurring revenue as a complement (or alternative, in some cases) to advertising.

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