Thursday, April 24, 2025

Chinese Factory Owners Make Appeals to Americans on TikTok: Buy Direct
Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive....

Digiday+ Research Data Sheet: The state of subscription pricing
This is the Digiday+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. This month, we look at...

How marketers, creators vet influencer agencies as the creator economy continues to expand
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the ...

Google’s Chrome retreat puts momentum for cookie alternatives in doubt
The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’...

A look inside Possible’s content this year
The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has grown its audience sizably since year one — with an emphasis on attra...

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn
In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser, the tech giant’s U-turn this week felt like a s...

Where to preorder the Pro 2 controller and other Switch 2 accessories
Nintendo’s next-gen Pro Controller introduces some welcome additions to one of the best gamepads around. The Switch 2 isn’t the only hardware launching on June 5th. Nintendo also plans to relea...

Nintendo Switch 2 preorders were a total mess — at first
Nintendo’s delayed Switch 2 preorders finally kicked off in the US at 12AM ET on Thursday at Best Buy, Target, and Walmart, and almost immediately, there were some big problems. After nearly an ...

Here’s where you can try to preorder the Switch 2 (update: sold out)
Update, April 24th: Following a rocky start, all confirmed Switch 2 retailers — including Walmart, Best Buy, and Target — have sold out of their existing inventory. The next online preorder op...

Canary Capital Registers Staked SEI ETF in Delaware Amid Growing Institutional Interest
Investment manager Canary Capital has registered a statutory trust for a staked Sei (SEI) exchange-traded fund (ETF) in Delaware. This marks the initial step toward launching the product. To procee...

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B&T Television

Thursday, April 24, 2025

April