Media Briefing: Here’s what media execs are prioritizing in 2026

This week’s Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026, recalibrating around AI advertising revenue opportunities, brand marketing, and video and creator opportunties, after a humbling 2025.

• Publishing execs have their eye forward and sleeves rolled up for the new year
• What OpenAI’s new Academy for News Organizations means for journalism, GQ editor steps down, and more.

Media execs have big goals for 2026. They’re setting their sights on AI revenue and visibility opportunities, brand marketing pushes, plus a big year in U.S. politics and sports. 

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