Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling anyone’s feathers this year. 

There’s a sense brands are returning to their place in culture, using advertising as entertainment rather than a place to take a stand of some kind that could potentially alienate their consumer base.

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