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Incoming Trump administration puts potential breakup of Google’s Chrome in new light

DATE POSTED:November 20, 2024

U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search monopoly was exposed.

The Bloomberg report predictably has the ad industry buzzing, with some execs daring to hope it might come to pass. But temper those expectations — this isn’t exactly an anti-Google administration stepping into power.

Related Insights Brands in Culture What a second Trump presidential term means for media and advertising

President-elect Donald Trump underscored that point last month when he seemed to suggest breaking up Google isn’t in U.S. national interest. Sure, his stance could shift — predictability isn’t his forte — but for now, don’t bet on it. 

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