How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder

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Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” Kat Downs Mulder, gm and svp at Yahoo News, said on the latest episode of the Digiday Podcast.

Fortunately, news outlets are accustomed to adapting. And with Donald Trump set to retake the Oval Office, they are having to understand how they may need to adapt to either a similar Trump bump to the traffic increases news sites saw during his first term or a potential drop-off in news interest.

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