How consumer purchase insights unlock the potential of CTV and retail media

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions

CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion, accounting for 14.7% of spend. 

CTV accelerated this year due to brands embracing shoppable ad formats, evidenced by Warner Bros. Discovery recently introducing “Shop with Max” as a new ad tech offering and NBCUniversal and Walmart bringing shoppable ad experiences to live sports ahead of Black Friday and Cyber Monday.

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