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How clean rooms are cleaning up measurement

DATE POSTED:September 24, 2024

Christine Grammier, vp of global measurement products, LiveRamp 

The advertising industry is still adjusting to the challenges of privacy-first advertising.  The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies. 

Companies can’t navigate this complex measurement landscape with just their own first-party data. Collaboration is how stakeholders are sustaining the data-driven activation and measurement needed to evaluate and optimize media dollars. When done right, data collaboration unlocks new consumer insights while protecting consumer privacy. 

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