How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo

Scope3 has unveiled a new adtech platform that aims to tap a trifecta of hyped ad tech topics: AI agents, curation and brand safety.

The Agentic Media platform, announced today, leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious goal for “AI-driven media optimization” also includes plans to integrate with publishers, agencies, demand-side platforms and supply-side platforms. 

Scope3 CEO and Co-founder Brian O’Kelley described it as a “universal custom algorithm platform” for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP. Although more significantly, it also shot across the bow of both the Walled Gardens and the brand safety giants.

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