Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge

Ever since whispers surfaced about Omnicom making moves to snap up rival IPG Ryan Kangisser’s phone has been practically vibrating off his desk for clarity on what this means for the industry.

As chief strategy officer at Mediasense, the media advisory firm tasked with untangling this industry’s endless plot twists, he’s someone marketers call when they need answers. And right now, that’s in short supply. 

“We’ve had a few people reach out to us [since the news],” said Kangisser, playing coy about naming names.

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