Google might be close to a breakup, but sources warn authorities to ‘be careful what you wish for’

The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical?

The case kicked off in an Eastern Virginia courtroom last week where DOJ lawyers made the case, presenting evidence of Google’s efforts to “crush” competition and silence critics” (both external and internal) when quizzing witnesses.

Separately, multiple internal communications from former Google employees that were admitted into evidence hinted at an internal cognizance that publishers were trapped by the feedback loop created by policy decisions following the FTC’s approval of the $3.1 billion purchase of DoubleClick.

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