Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections

This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.

• ‘Have you tried to watch streaming?’
• Streaming watch time hits new highs
• Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more

As covered last week, Netflix didn’t exactly break new ground in its meetings with ad buyers during the Consumer Electronics Show earlier this month. But it did strike a nerve. 

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