Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

• Q&A
• Nielsen’s January 2025 Gauge report
• YouTube’s farm league for streaming shows, ESPN’s F1 exit and more

This year’s TV and streaming advertising upfront market is — somehow — just around the corner. I know. 

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