Feed Items
TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers.
“I’d be curious to learn more about how the user data and ad stack and process will evolve, which certainly has the potential to be the bigger disruption (as compared to usage numbers),” said Chris...
Subscribe: Apple Podcasts • Spotify
Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in the name of content on her “Challenge Accepted” YouTube channel.
Perhaps though, the content creator’s biggest challenge will be nabbing a Primetime Emmy Award this year after earning a place on the nomination ballet. Should the win...
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have taken: the ESOP route.
Employee Stock Ownership Plans, boiled down to their essence, are when an owner or founder sells his or her stake in an agency to the employees who all receive stock in the...
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming. Now’s a good moment as any to take stock — and make a few...
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though.
B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than...
As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right.
Yahoo launched Yahoo Creators, a creator publishing platform, in March 2024. In the year and three months since, creators have taken on a more visible role on Yahoo’s homepage, with a dedicated creator vertical and creator content appearing alongside traditional...
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.
According to three heads of investment at major agency groups, the multi-billion dollar marketplace is being slowed...
As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand.
In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held 18 live podcast recordings, with plans to double or triple its overall number of...
This article was first published by Digiday sibling Modern Retail.
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators.
Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to...
Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun...