Yahoo takes cues from platforms as it offers more editorial control to creators

As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right.

Yahoo launched Yahoo Creators, a creator publishing platform, in March 2024. In the year and three months since, creators have taken on a more visible role on Yahoo’s homepage, with a dedicated creator vertical and creator content appearing alongside traditional publisher content on the Yahoo app and in the company’s newsletters. 

The OG internet giant is looking to secure its piece of the creator economy, and it’s brought on big-name creators such as Nick DiGiovanni to help accomplish the task. Yahoo now has 135 lifestyle-focused creators in its program. 

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