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YouTube Shorts is starting to become a bigger contender for ad dollars.
As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.
Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11 percent from the first quarter to the...
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.
Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this case, it was an ad featuring a white, blue-eyed...
Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like there’s a culture shift happening where once the company was...
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending.
One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable outcomes...
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising
When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience.
That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics of pause behavior and the...
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.
Aside from People, the publisher is drawing a line around 19 of its 40 titles — Allrecipes, Health, InStyle, Martha Stewart and Verywell Mind among them.
These are the brands that will get the investment, the...
Podcasts are giving film and TV stars a path to something rare in Hollywood: IP ownership.
On July 21, actor Gina Torres released her first-ever podcast, a fictional audio mystery narrative titled “A Murder in Montecito,” developed in partnership with the production company Sonoro. Torres is the latest Hollywood actor to throw her hat into the narrative podcast ring, joining the likes of...
This week’s Media Briefing digs into why The New York Times is hiring the former head of Google’s search and AI partnerships team to manage its relationships with platforms and big tech companies – and why the hire is coming at a pivotal time as AI reshapes the media ecosystem.
Adam Greenberg joins NYT as vp of strategic partnerships
Google AI Mode comes to the U.K., DallasNews...
The article was first published by Digiday sibling Modern Retail.
Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A longtime digital ad executive, Dallaire had historically been most comfortable at tech companies.
That changed, he said, when he spent time with Walmart’s U.S. president and CEO, John Furner, and...
Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow links with key industry partners stand in the way of further investment.
The streamer’s second-quarter results, released July 17, showed a 16 percent increase in revenue. Including both subscriber and advertising income, its...