Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV

Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending.

One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable outcomes.

In this Q&A with Blockboard CEO Matt Wasserlauf, he discussed how marketers are driving growth through smarter, more accountable programmatic buys on CTV. As belts tighten, the value of programmatic CTV lies in helping advertisers reach the right audiences, prove performance and optimize spending in real time — all while maintaining the premium, high-attention environment of the TV screen.

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