Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

The article was first published by Digiday sibling Modern Retail.

Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A longtime digital ad executive, Dallaire had historically been most comfortable at tech companies.

That changed, he said, when he spent time with Walmart’s U.S. president and CEO, John Furner, and learned more about the company’s investments in areas he was familiar with, such as e-commerce, advertising and data. Before joining Walmart, Dallaire was Instacart’s chief revenue officer for two years. Prior to that, he was at Amazon for eight years, leading its global advertising sales and marketing teams, after previously working at Yahoo and Microsoft.

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