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This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals).
Is Reddit becoming a top referrer?
Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.
Reddit traffic quietly rising
As...
The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin.
Today, the Skeptic app/platform Known has developed over the last few years is being used by a handful of the agency...
The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough for the brand.
Then came Mark Read’s exit. And suddenly, the decision didn’t feel inevitable. It felt worth...
Dave Taylor, Chief Product Officer, Alliant
The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the ground with its recent purchase of...
Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop.
Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t...
This article was first published by Digiday sibling ModernRetail
With the NBA Finals between the Indiana Pacers and Oklahoma City Thunder in full swing, brands are getting in on the excitement.
Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant. Whether it’s through participating in memes, sponsoring athletes, or...
The Mark Read era at WPP is winding down with little spectacle. The company announced he’ll exit at year’s end, closing a chapter on a tenure marked by quiet pragmatism and market erosion. Read inherited a bloated, unwieldy machine after Sir Martin Sorrell’s abrupt departure and spent the last seven years trimming it into something more navigable — if also less formidable. WPP today is smaller,...
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Currency exchange
WBD’s big split, NBCU’s upfront talks, TikTok’s likely reprieve and more
Currency exchange
The tariff-affected economy won’t be the only thing dragging out this year...
Index Exchange’s investment arm, IX Labs, has announced a “multimillion-dollar” partnership deal with investment fund First Party Capital, a further sign of scaled ad tech companies looking to startup investments to future-proof their strategies.
The duo declined to publicize the specific investment total, although the partnership comes as FirstPartyCapital launches Fund 2 with a target size...
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less.
The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that allow them to cultivate...