Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’

The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin. 

Today, the Skeptic app/platform Known has developed over the last few years is being used by a handful of the agency’s 100 clients to back-check the media planning and investment strategy that holding companies are executing for them.

Schireson nor Martin declined to identify either the clients or the holding companies being checked through what they call “in-sourcing.”

But their mission is empower the word agency again — as in, giving clients agency over their media efforts as a means to optimize results and get more for their proverbial buck. All in a fraction of the time it used to take to do that optimizing and number-crunching. 

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