Why these five possible candidates could take over for outgoing WPP CEO Mark Read

The Mark Read era at WPP is winding down with little spectacle. The company announced he’ll exit at year’s end, closing a chapter on a tenure marked by quiet pragmatism and market erosion. Read inherited a bloated, unwieldy machine after Sir Martin Sorrell’s abrupt departure and spent the last seven years trimming it into something more navigable — if also less formidable. WPP today is smaller, more orderly and worth about half what it was when he took over.

The board’s next move is less about succession than direction. WPP has spent the last decade pivoting — to data, to commerce, to consulting — often all at once. Now comes the hard part: deciding what kind of holding company it wants to be in a landscape shaped by AI, platforms and relentless efficiency. WPP plans to conduct a search for a replacement, which is in part why Read will stay on the rest of 2025.

As Forrester’s vp principal analyst Jay Pattisall, put it, “Mark Read’s successor must be able to look around corners for media and creativity, while maintaining the operational realities. It’s a rare executive to fit all those at once.”

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