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Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention.
But what started as a rush toward retail media’s on-site ads is evolving into media buyers chasing the channel’s full-funnel strategies across programmatic, CTV and social. If the first half of 2025 was about retail media networks’ growth...
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Member Exclusive Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
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Stop me if you’ve heard this one before: publishers are eyeing an uptick in their commercial fortunes in an initiative aimed at more fairly rewarding their painstakingly-...
Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators.
The Independent Publishers Alliance, which has 45 members, non-profit big-tech watchdog Foxglove Group, and U.K.-based non-profit advocacy group Movement for an Open Web, have filed a joint complaint with the European Commission and the U.K.’s Competition Markets...
TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers.
“I’d be curious to learn more about how the user data and ad stack and process will evolve, which certainly has the potential to be the bigger disruption (as compared to usage numbers),” said Chris...
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Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in the name of content on her “Challenge Accepted” YouTube channel.
Perhaps though, the content creator’s biggest challenge will be nabbing a Primetime Emmy Award this year after earning a place on the nomination ballet. Should the win...
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have taken: the ESOP route.
Employee Stock Ownership Plans, boiled down to their essence, are when an owner or founder sells his or her stake in an agency to the employees who all receive stock in the...
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming. Now’s a good moment as any to take stock — and make a few...
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though.
B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than...
As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right.
Yahoo launched Yahoo Creators, a creator publishing platform, in March 2024. In the year and three months since, creators have taken on a more visible role on Yahoo’s homepage, with a dedicated creator vertical and creator content appearing alongside traditional...
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.
According to three heads of investment at major agency groups, the multi-billion dollar marketplace is being slowed...