Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh tariff-induced economic jitters piled new uncertainty onto an already fragile market.
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden platform pivots, and an economy...
The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews.
The upshot: publishers should be able to opt out of having their material included, and see clearer attribution when their content appears.
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Media The Rundown: Google has drawn its...
This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
ChatGPT’s ads are “a bitter pill” for publishers.
The Washington Post reportedly closing its sports desk, Yahoo launches AI answer engine, and more.
‘A bitter pill’
The details on OpenAI...
Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot.
While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and scrutinizing peak viewership figures – as they gauge whether the NBCU-owned platform can fulfill promises made in...
This story was first published by Digiday sibling Modern Retail.
After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday signed by more than 60 business leaders in the state. It called for a “de-escalation of tensions” and cooperation between local, state and federal leaders.
Retailer...
The era of AI slop is forcing some of tech’s biggest players to rethink their brand narratives. The problem isn’t consumer adoption. It’s trust. Seemingly, these platforms recognize the need to build a better relationship with consumers and they’re using the world’s biggest stages to do so.
Consumer sentiment around generative AI is waning. While 82% of advertising executives believe Gen Z and...
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.
Mo Money Mo Problems
TikTok’s controversial first days, YouTube’s 2026 priorities, Nielsen’s new math and more
Mo Money Mo Problems
As brands pour more money into creators, some are taking longer to actually hand over that money. This is a...
01
Introduction
Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations.
But this increased use of AI means publishers large and small...
Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time.
To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content,...
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer than the podcast’s strong audio average of around 40 minutes..
For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren’t just...