Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

This story was first published by Digiday sibling Modern Retail.

After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday signed by more than 60 business leaders in the state. It called for a “de-escalation of tensions” and cooperation between local, state and federal leaders.

Retailer and brand executives who signed included incoming Target CEO Michael Fiddelke, Best Buy CEO Corie Barry, General Mills CEO Jeff Harmening and Land O’Lakes CEO Beth Ford, among others. While thousands of people hit the streets over the weekend to protest U.S. Immigration and Customs Enforcement’s violent presence in the city, the executives took a much softer tone.

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