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In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.
In early December, Pinterest announced a partnership with Walmart that allows Pinterest users to add recipe ingredients...
This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies.
From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences...
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Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as well as whether doing so may put them in violation of others’ copyrights. It’s a lot to wrap one’s head around – which is what lawyers like Rob Driscoll are for.
A partner at the law firm Davis...
Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close the loop between inspiration, intent, and measurable outcomes.
Announced last week, Pinterest expects that the purchase will give it immediate access to one of the few remaining pure-play...
U.S. advertising spending is now forecast to grow 6.6% next year — that’s not taking into account political ad spend that occurred in 2025 — down from an estimated 11% in the past 12 months, according to the latest analysis from Madison...
Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The National Basketball Association (NBA) reportedly hopes to change that record. It’s seeking to capitalize on the spiking popularity of basketball in Europe by launching a 16-team league on the Continent by 2027, spanning cities like Rome, Milan and Athens...
Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies for better service and results.
Crossmedia, which owns Dawn, a collective of specialty indie agencies, promoted Anne Bologna to president from chief strategy and integration officer, Digiday has...
Andrew Reece, Chief AI Scientist, BetterUpThe introduction of AI agents into the corporate workforce is not like other technology disruptions. Unlike previous automation, agents are empowered to act autonomously on a user’s behalf, which means work decisions will no longer be entirely made by humans. This represents an enormous leadership challenge. How do managers apply the standard skills of...
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit.
Agencies across the industry, from giants like WPP to indie shop Mediassociates have already begun using agents in an advisory capacity; they’ve developed programs that can make audience-segment suggestions based on client briefs, run competitor analyses or...
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean?
Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV. The comments ranged from wrangling...