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This story was first published by Digiday sibling Modern Retail.
Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs.
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio...
Yahoo is intentionally making its demand-side platform (DSP) less sticky.
That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, data and behavior inside proprietary dashboards. But Yahoo is making a different bet. Lower the friction to exit, and it also lowers the friction to enter.
Related Insights...
Google’s testimony to U.K. lawmakers this week did more than restate familiar arguments about fair use and training. It clarified the boundaries of what the company believes it should, and should not, pay publishers for in the AI-driven search ecosystem.
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training — and it...
This week’s Media Briefing looks at the impact of Google’s latest core algorithm update on publishers’ search visibility, and how the changes signal a shift in rewarding scale and pageviews.
Top U.S. news publishers lose search visibility
The Atlantic sues Google, Arena Group leans into creators, and more.
Top U.S. news publishers lose search visibility
For years, big publishers...
Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent.
Yes, it sounds contrarian. Planning, buying and optimization autonomously by LLM-powered agents are always framed as just over the horizon.
In practice, that switch remains conspicuously off. Continue reading this article on digiday.com. Sign up for Digiday...
This story was first published by Digiday sibling Modern Retail.
Six years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants and shoppers ways...
If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it.
With AI-generated content so easy to make, it’s crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can provide: authenticity. As influencer marketing agency Billion Dollar Boy...
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.
Pay to play
Netflix’s live programming product, Fox’s creator studio and more
Pay to play
The Interactive Advertising Bureau’s recent Creator Ad Spend...
While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns.
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The Creator...
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger...