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Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year.
“[2025] did feel like a real reset. If you skip back just to those early deals, it was such a different picture. Very, very bleak. So last year very...
In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves part of the creator economy (according to creative growth agency inBeat), that’s a very large umbrella.
But lumping all creators into one category obscured the real story: they’re building very...
It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan out in the coming calendar year.
Many such missives are indistinguishable from the next, but among the platitudinous musings, last week’s 2026 outlook presentation from Arete Research stood out, complete with signature-style hot takes from the firm’s noted analysts...
Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks.
That doesn’t mean marketers need to toss out everything they’ve learned about showing up organically in conversations. Those early...
Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row. This year though, the avocado brand is using AI to create an interactive tool that offers real-time football predictions and custom guacamole recipes called the Prediction Pit.
The brand did not say how much the stunt costs — but the price tag is $8 million...
If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same.
To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail.
Social media is increasingly social entertainment
Let’s start with this before going into the research....
It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.)
The under-the-radar joint venture between America’s largest independent media agency Horizon Media and French-owned holding company Havas to create Horizon Global is...
The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held.
In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked closely with him – the developments were made public on January 15 by his own hand...
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch.
Here are the myths, and the reality underneath them.
Myth: AI is about to replace media buyersContinue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the...
This story was first published by Digiday sibling Modern Retail.
This January, beverage brands including NA players are steering clear of villainizing alcohol.
Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like “Damp January,” which encourages creating more mindful drinking habits. With this evolution,...