Not all creators are the same: How the creator economy breaks down by business model

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves part of the creator economy (according to creative growth agency inBeat), that’s a very large umbrella.

But lumping all creators into one category obscured the real story: they’re building very different kinds of businesses, with very different economics.

Not only is there a wide variety amongst the kinds of creators and on which platforms they primarily create, but there’s more of a clear delineation between the tiers of creators.

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