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Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization.
Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI Marketing Strategies event on Feb. 11.
Before the event...
OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry goes to celebrate its ability to turn creativity into influence. And OpenAI, for all its Silicon Valley roots, is increasingly angling for a seat at that table. That deliberation captures the tension of a...
Gone are the days of the CMO as just brand storytellers.
Today, marketers are on the hook for risk, revenue and cultural fallout and the CMO role is being rewritten to require tech prowess, political fluency and defending the bottom line.
“We always joke that to be a CMO, you need to be a strategist, a storyteller and an operator today,” said Krista Dalton, chief marketing and digital...
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Introduction
Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement.
Yet this rapid evolution has also brought new challenges: how to best integrate AI into internal workflows,...
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
The future of the future of TV
Google’s AI-powered CTV platform, Instagram’s CTV app and more
The future of the future of TV
No one knows how 2026 will play out. But many of the major developments this year are likely to be ripple effects...
We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat.
Omnicom Media, via an expansion of a partnership with Amazon it struck last year — but now ties in Roku data as well as...
Matthew Griffiths, svp of technology, Audigent, a part of ExperianMarketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing wasn’t.AI-driven marketing has the potential to close...
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staffing note than a signal.
The job description makes that explicit.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of...
This time, the pivot to video hits differently.
News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again.
But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating groups of creators to form networks...
If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to scientifically quantify that, er, influence.
Digiday has learned that Omnicom Media today is unveiling a partnership that links Walmart Connect’s first-party, purchase-based insights with Meta’s raft...