Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement. 

Yet this rapid evolution has also brought new challenges: how to best integrate AI into internal workflows, the complexity around agentic AI and the ramifications of AI search.

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