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Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself.
There was a time when a brand would have seized on that kind of accidental heat. A knowing post, a wink to the internet, something engineered to keep the joke going one...
After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a trade-down, with exits to private equity often interpreted as a last shot at relevance.
Since that 2021 deal, it has undergone a reputational turnaround among parts of the advertising industry, even if the aggressive advance of another challenger has blunted its momentum.
Most recently, Yahoo’s demand-side platform...
This story was first published by Digiday sibling Modern Retail.
New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business.
Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of respondents...
Any advertisers who want in on this year’s Super Bowl better be ready to cough up $8 million — and that’s just for the 30-second unit on NBCU itself. As one of the last bastions of monocultural moments in the U.S., demand for the Big Game has skyrocketed and inventory sold out last September.
“It’s a bet — like, a large financial bet,” said Kerry McKibbin, president and partner at Mischief @...
In some ways, the total of wins, losses and successful retentions of accounts by the major agency holding companies in 2025 went about as one would expect. Publicis came out on top and WPP came out on the bottom. But the provisional tally for 2025 held a few surprises as well.
In almost unprecedented fashion, Publicis blew away its rival holding companies by a gigantic margin, landing $9.5...
For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in their favor.
The Financial Times was the first U.K.-based publisher to strike a licensing deal with OpenAI in 2024. It has yet to agree to terms with another consumer LLM, but...
New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. If anything, generative AI has accelerated this long-term trend by promising to lower the barrier to entry, allowing internal teams to process, ingest, and normalize more data faster.
Brands and their agency partners are still pushing to own their first-party...
This year, TechRadar publisher Future wants to win the AI visibility game.
Future — which also owns U.S. titles including Tom’s Guide, Who What Wear, Marie Claire, and Ideal Home in the U.K. — rolled out a proprietary AI visibility tool called Future Optic. So far, the tool, launched in beta in November, has increased the volume of mentions and citations in AI search engines like Google’s AI...
Walmart is going all in on artificial intelligence and agentic technologies for its ad platform. What was a retail media arms race has morphed into an agentic AI race so far this year, and Walmart seems to be taking aim at Amazon’s ad business.
On Tuesday, Walmart execs said they would put ads in Sparky, its AI shopping agent, as well as provide generative AI-powered performance insights and...
2026 will be the year authenticity gets repriced in the creator economy.
The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced.
With AI-generated content flooding social media...