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This story was first published by Digiday sibling Modern Retail.
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.
Last year, tariffs kicked in at their highest rate since the Great Depression, with the United States’ effective tariff rate hitting above 17% in August. The beginning of the year started with chaos, as, seemingly every week, there was...
This week’s Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026, recalibrating around AI advertising revenue opportunities, brand marketing, and video and creator opportunties, after a humbling 2025.
Publishing execs have their eye forward and sleeves rolled up for the new year
What OpenAI’s new Academy for News...
Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026?
Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access to the creator community, bringing shoppability to some of its...
The era of traditional search is changing. AI-powered answers are putting space between brands and the consumers conducting searches, and marketers are seeing a drop in the traffic being driven by search results.
That shift is already measurable. Recent research from Acquia found that 62% of marketers have seen a decline in clicks and web traffic from search, signaling that discovery is no...
A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets to play nicely with each other — and beat what seem to be less optimistic expectations from Wall Street on its growth potential in 2026.
It’s safe to say the healthiest share of growth is expected out of Omnicom Media, which now encompasses six agency brands —...
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization.
Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI Marketing Strategies event on Feb. 11.
Before the event...
OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry goes to celebrate its ability to turn creativity into influence. And OpenAI, for all its Silicon Valley roots, is increasingly angling for a seat at that table. That deliberation captures the tension of a...
Gone are the days of the CMO as just brand storytellers.
Today, marketers are on the hook for risk, revenue and cultural fallout and the CMO role is being rewritten to require tech prowess, political fluency and defending the bottom line.
“We always joke that to be a CMO, you need to be a strategist, a storyteller and an operator today,” said Krista Dalton, chief marketing and digital...
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Introduction
Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement.
Yet this rapid evolution has also brought new challenges: how to best integrate AI into internal workflows,...
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
The future of the future of TV
Google’s AI-powered CTV platform, Instagram’s CTV app and more
The future of the future of TV
No one knows how 2026 will play out. But many of the major developments this year are likely to be ripple effects...