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Silverpush, the contextual intelligence company, today released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analyzed more than 60 million impressions across 30+ campaigns to see the effect of contextual video advertising on YouTube
Fuse Media, a leading minority-owned media company, today announced a partnership with?Complex, the definitive platform for global youth culture and music lifestyle,?to launch?Complex TV,?a new FAST channel that brings one of the most influential brands in global youth culture to audiences across major streaming platforms.
In this era of constant content proliferation and channel saturation, discovery is critical to content monetization. Join an expert panel at Streaming Media Connect on February 26 to explore how structured metadata and machine learning-powered discovery tools bring great content to light, improving relevance, boosting engagement, and driving measurable revenue impact.
Private 5G does not reinvent live sports. It gives production teams greater control over environments they already operate in, and the agility to take the network with them wherever the story goes.
UK pay TV service Sky's announcement of a?"world-first" grouping of streamers under one belt could fire the starting gun on further super bundles - though this particular union does not embrace either Apple TV or Amazon.
On Thursday, February 26, join content monetization pros from Roku, Philo, DAZN, Tavant, Intersection, and the SVTA for the Streaming Media Connect panel "All About Context: Leveraging AI for Contextual CTV Advertising." Learn how AI-powered audience data, metrics analysis, and real-time decisioning propel tailored, targeted CTV ad experiences that boost relevance, heighten engagement, and grow...
On Wednesday, February 25, MTech Sport's Matt Stagg will moderate the?Streaming Media Connect panel "Peak Performance: Handling Traffic Spikes for Global Live Sports Streams" with panelists from DAZN, BT Group, and TATA. When the biggest moments in live sports hit, traffic surges coming from unexpected directions can stymie even the most mature streaming stacks. This panel of live streaming and...
On Tuesday, February 24, Nadine Krefetz, Consultant, Reality Software, will moderate the?Streaming Media Connect panel "Forging FAST's Middle Mile: Building Live Linear Streaming Infrastructure." Live linear FAST lives or dies in the middle mile, where ingest, encoding, packaging, and routing determine whether channels can contend with increased traffic as audiences scale. This session explores...
The patent pool offers three billing options and aggressive discounts for platforms signing by July 5, with rates ranging from 1.6-2.0% of revenue or $0.12-$0.15 per user per month.
With the immediacy of TV Guide + Twitch, GAMELOOP's "watch and play" model lets players unlock hosted games on their TV using their mobile device or remote. The platform recently launched on Samsung Gaming Hub as the first ad-supported alternative to subscription-based cloud gaming. In this interview, Gameloop CEO Kimmy Li dives into the details of GAMELOOP's offerings, her years of professional...