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With the immediacy of TV Guide + Twitch, GAMELOOP's "watch and play" model lets players unlock hosted games on their TV using their mobile device or remote. The platform recently launched on Samsung Gaming Hub as the first ad-supported alternative to subscription-based cloud gaming. In this interview, Gameloop CEO Kimmy Li dives into the details of GAMELOOP's offerings, her years of professional...
On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximize Fill, Yield,...
On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match...
tvScientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth
In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.
The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake...
Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of?TrueStream Political, a purpose-built political streaming solution designed to modernize how campaigns engage verified voters across screens. Powered by authenticated data from Comcast, Charter, and Cox's 120M households, TrueStream Political provides political advertisers seamless access to...
Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale...
Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.
In this exclusive interview with Streaming Media Europe editor Steve Nathans-Kelly, G...