Sneak Preview: Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.