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American Bitcoin’s Nasdaq Debut: Breaking Down the Listing, Strategy, and the Trump Factor
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Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined MLB’s...
Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media n...
The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry. For years, SSPs were cast as the cri...
The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty
This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face...
Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards
This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the final...
Inside the C-Suite: Complex’s new app is the future of its business, CEO says
The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps ...
Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown
Many consider supply-path consolidation a yardstick for the maturation of ad tech; indeed, it has been a buzzword for the sector since the late 2010s, as programmatic advertising became the default me...
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make it easier for brands to take their marketing in-house. On ...
How Perplexity’s new revenue model works, according to its head of publisher partnerships
Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through Per...
Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most part, the strategy has worked well enough that the Boston-based full servi...
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