The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them.

Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic uncertainty and the rise of AI, the challenge of turning that data into sustainable revenue is forcing them to rethink how they operate and achieve long-term growth.

From email strategies and personalization tools to cross-channel experiences and retention campaigns, publishers are experimenting with new ways to build and monetize their audiences. As the market evolves, so do the tactics, technologies and teams driving results. However, challenges also proliferate. 

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