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Digital Content, Digital Advertising, Digital Marketing

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Creators hire AI like interns as they look to save costs on the creative process
For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed. AI has become a key tool in the creative processes of digital conte...

From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom...

The definitive Digiday guide to what’s in and out in the creator economy
From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than...

VTubers are catching marketers’ eyes in 2025
2025 is shaping up to be the year of the VTuber — and as audience interest in this nascent category of creator grows, advertisers are starting to buy in. Although VTubers — livestreamers or vi...

Canada’s Knix puts down roots in the U.S. with a new permanent store and fulfillment center
This story was first published by Digiday sibling ModernRetail After seeing “tremendous success with brick-and-mortar” retail in Canada, the intimates brand Knix is honing in on the U.S. market...

Why generative AI can’t seem to help marketers build their brands
The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon Valley’s push to give marketers a one-stop-shop with AI...

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about what exactly generative AI search tools are saying about their b...

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National R...

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search change...

Warby Parker joins brands that have killed home try-on in favor of virtual tests
This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in th...