Digiday

B&T Television

TCL’s fun little PlayCube projector is a Google TV concept no more

November

S	M	T	W	T	F	S
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30

more tags

Digiday

Digital Content, Digital Advertising, Digital Marketing

View Feed Items

Future of TV Briefing: WTF is co-viewing measurement?
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic. Fuzzy math YouTube’s Oscar bid, the business of AI slop and...

Esquire’s Michael Sebastian on the workday of a magazine editor in the age of TikTok and AI
In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial c...

Inside Heineken’s limited-edition NA beer campaign at the US Open
This story was first published by Digiday sibling ModernRetail Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open t...

Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative marketing efforts, Digiday has learned. Kellanova has been working...

Why generative AI doesn’t fit into a standard in-housing playbook – yet
The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI. Some brands, li...

Two agencies merge with PE help to grab a larger share of a maturing marketplace
Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, wit...

Ad Tech Briefing: Google readies its last stand in latest antitrust trial
Related Insights Data Regulation What if Google isn’t forever? Marketers grapple with a platform in flux Read More In the last week, the pen...

As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain
This story was first published by Digiday sibling Modern Retail. Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was a part of her lifestyle....

Here’s what marketers want from Meta’s Superintelligence Labs
Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion. As Chris Matheson, media director at Markacy pointed out, marketer...

Creators hire AI like interns as they look to save costs on the creative process
For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed. AI has become a key tool in the creative processes of digital conte...