Here’s what marketers want from Meta’s Superintelligence Labs

Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion. 

As Chris Matheson, media director at Markacy pointed out, marketers and investors will be looking for proof of return on investment. “With $64 to $72 billion in 2025 capex, brands expect tools that lower customer acquisition cost (CAC) or raise conversion rate (CVR), not just research headlines,” he said.

Officially launched last month (July 1), Superintelligence Labs consolidates Meta’s core AI teams — FAIR, foundational models and product — all under one roof. And while there are tons of ideas on a typical marketers’ Meta wishlist, here are the most common things they said they’d like to see from the company’s new Superintelligence Labs.

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