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How publishers leverage community as a personalization and revenue tool
Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new ...

UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Euro...

Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and adv...

A step toward compliance: the creator economy addresses disclosure and liability risks
As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators. Today, BBB National Programs is setting out to standardize disclosures, measurement and account...

Pinterest CRO Bill Watkins leaves amid reorganization
After 12 years at Pinterest, Bill Watkins, the company’s chief revenue officer, is stepping down from his position at the end of the quarter. “When I started at the company we had 200 employees...

How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
This story was first published by Digiday sibling Modern Retail. The brands that emerged from the direct-to-consumer 1.0 era are now operating at a much larger scale, and their businesses have evol...

The top AI platforms for publishers, ranked
Subscribe: Apple Podcasts • Spotify Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded ...

Not all creators are the same: How the creator economy breaks down by business model
In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themsel...

Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan out in the coming calendar year. Many such missives are indistin...

As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will sta...